Engagement at the speed of sport

If you're a content marketer whose job performance is measured in the size and behavior of your online audience, you worry a lot about when to post your best content. »

Moving from events to stories

To help sports marketers get a sense of what some of the biggest and best sports brands are doing on social media, we analyzed last year's NFL Instagram posts. This »

A sports content trend: The statshot

We measure what works on social media to help brands with sports content marketing. What we've found is that fan engagement on social media works differently before, during, and after »

Pop quiz: Why are these brands sports fans?

What do these brands have in common: EMC, JNC Phillips Auto Glass, Houghton Mifflin, Arbella Insurance, Adidas, and Sal's Pizza? If you said this group sponsors the Celtics, you'd be »

What is next-gen sports data?

After a few packed weeks of data-loving discussions with the experts from SXSW, Sloan, and Baseball Hackday the future of sports data remains very much an open question. It may »